Graham Potter is dusting off his cowboy hat. His cowboy hat. The man who managed Brighton to mid-table mediocrity and got sacked by Chelsea faster than you could say 'Todd Boehly' is now channeling his inner John Wayne because he got Sweden to a World Cup.

Let me get this straight, Graham. You qualify for a tournament and your first thought is... fancy dress? In my day, when a manager achieved something, he celebrated with a pint and a proper handshake. Not by rummaging through his wardrobe looking for Wild West accessories. What's next, Potter? Spurs? A ten-gallon hat because you managed a draw with Luton?

Don't get me wrong, getting Sweden to the World Cup is no small feat. But acting like you've just conquered the American frontier because you beat a few Scandinavian farmers? Come off it, son. I've seen Sunday league managers show more restraint after winning the district cup. At least they stick to a sensible cap, not something you'd wear to a line dancing competition in Nashville.

The worst part is, it's probably worked, hasn't it? Potter's sitting there thinking he's Clint Eastwood, and the Swedish fans are lapping it up. 'Look at our manager, he's got personality!' they're probably saying. Meanwhile, proper football men are rolling their eyes so hard they're seeing the back of their own skulls.

This is everything wrong with modern football management. Instead of focusing on tactics, on getting the best out of your players, on proper old-fashioned graft, we're talking about headwear. Headwear! Sir Alex Ferguson never needed a cowboy hat. José Mourinho never promised to dust off his sombrero. They won things because they knew football, not because they raided the costume department.

And another thing, what kind of grown man admits to owning a cowboy hat in the first place? I've got jackets older than most Premier League players, but you don't hear me promising to dust off my good coat every time I write a decent article. That's because I understand the concept of professionalism, Graham. Something they clearly don't teach at Brighton's training ground.

Mark my words, this cowboy nonsense will be the death of him. He'll turn up to the World Cup looking like he's about to rob a stagecoach, and Sweden will go out in the group stages to some team that actually focuses on football instead of fancy dress. Then we'll all have to watch him tip his hat respectfully while explaining how his 'project' needs more time.

I suppose at least it's not as bad as Tudor's six-week disaster at Spurs. That man managed to make Tottenham even more of a laughing stock than they already were, which frankly should be studied by scientists. But Potter with his cowboy hat? That's just embarrassing for everyone involved.

...anyway, I'm off to dust off my flat cap. Not because I've achieved anything, mind you. Just because it's cold outside and I'm not completely mad.